ThinkTank, Matt Wenger

As soon as we met the dynamic and charismatic boss of ThinkTank, Matt Wenger, we knew the best thing we could do was put him in front of the camera and let him tell the story himself. For maximum impact we used an EyeDirect on the front of the camera so Matt could maintain eye contact with the director at the same time as looking directly into the camera. Finally, we carefully chose some stock footage clips to add some gentle humour to the points that Matt was making.  @KaptchaTV