Tom Hickmore ~ Nice Media

Nice Media Creative Director Tom Hickmore explains his admiration for Simon Sinek’s ‘Start with the why’, about how in business it doesn’t matter what you do, it matters WHY you do it. See his TED Talk ‘How great leaders inspire action’ ted.com/talks/simon_sinek_how_great_leaders_inspire_action for inspiration. This clip was filmed using an EyeDirect camera device. ~Nice Media