The EyeDirect so perfectly solved an issue I had long grappled with – poor eye contact with non-professionals and the lens. I use the interview format to get real people to tell their story. Whether a director of a charitable organization or a business owner, I prefer their real thoughts rather than a scripted something as the way to capture content that is worthy.  Very simply, the Eye Direct makes it possible for a non-professional in front of the camera to feel that they are talking to a person when looking directly at the lens. It is simple to use, can also be a teleprompter, and works with a wide variety of cameras and lenses. ~Rich Hall