Authentic Content

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“The EyeDirect so perfectly solved an issue I had long grappled with – poor eye contact with non-professionals and the lens. I use the interview format to get real people to tell their story. Whether a director of a charitable organization or a business owner, I prefer their real thoughts rather than a scripted something as the way to capture content that is worthy. Yes, the edit takes a good deal longer and yes, the shoot does, too, but in the end, I believe it to be a communication that the viewer knows is real.

Very simply, the EyeDirect makes it possible for a non-professional in front of the camera to feel that they are talking to a person when looking directly at the lens. It is simple to use, can also be a teleprompter, and works with a wide variety of cameras and lenses.” ~Rich Hall